Registration and Networking
8.30 AM - 9.00 AM
Opening Session
National Anthem: "INDONESIA RAYA" | ASEAN Anthem: "THE ASEAN WAY"
9.00 AM - 9.15 AM
Opening Speech:
ASEAN in New Geopolitical World
9.15 AM - 9.25 AM
Hermawan Kartajaya
Founder and Chair of MCorp
Welcoming Speech
9.25 AM - 9.40 AM
Dr. Ir. Pramono Anung Wibowo, M.M.
Governor of Jakarta
Keynote Speech
9.40 AM - 10.00 AM
Arrmanatha Christiawan Nasir
Minister for Foreign Affairs of the Republic of Indonesia
AMF-ASEAN Caucus Declaration
10.00 AM - 10.15 AM
Hosted by Roger Wang
President of Marketing Institute of Singapore
Entrepreneurial Marketing for Global Excellence
10.15 AM - 10.30 AM
Dr. Ake Pattaratanakun
Chulalongkorn University, President of The Marketing Association of Thailand
Coffee Break
CAN AI STRENGTHEN CITY IDENTITY?
Ir Jorg van den Hoven
Founder Orange Branding Amsterdam, Director Fura Capital China, PhD candidate TU Delft
SINGAPORE: GLOBAL CONNECTION
Lionel Chng
Marketing Director of Telkomsel
Jakarta-Shenzhen Sister City: Global Alliance
Beyond G2G Collaboration
By Jakarta CMO Club and KMG Growth Lab
Sport Marketing
Kenzoyan
NEW BOOK LAUNCH: OPERATIONAL EXCELLENCE: Factory of The World
Jack Yao, CCPIT & Hermawan Kartajaya, Founder & Chair, MCorp
CHINESE WOW BRAND IN ASEAN 2026
Thailand, Vietnam, Malaysia
THE STORY OF BYD
Tiger Cao
CEO of Kotler Marketing Group
THE STORY OF VINFAST
Dao Cham Thuy
Lecturer of Marketing & Branding, VNU University
THE STORY OF SINGAPORE AIRLINES
Chee Chian Seah
Country Manager (Indonesia) at Singapore Airlines
THE STORY OF MALAYSIAN SME's
Prof. Datuk Wira Dr. Azizan Osman
Executive Chairman Richworks Group Holdings Bhd
Philip Kotler Center for ASEAN Marketing Award 2026:
INDONESIAN CHAMPION
Taufik, Group CEO of MCorp & Roger Wang, ASEAN Caucus Lead, Asia Marketing Federation
RISE & RACE in ASEAN by AMF Foundation
Moderated by Roger Wang, ASEAN Caucus Lead, Asia Marketing Federation
Prof. Panitharn Juntongjin, DBA, Board of Director Marketing Association of Thailand (MAT)
Closing Session
DRIVING ASEAN COLLABORATION
4.00 PM - 4.20 PM
H.E. Ambassador M.I. Derry Aman
Permanent Representative of The Republic of Indonesia to ASEAN
TOWARDS ASEAN SUMMIT 2027
4.20 PM - 4.45 PM
H.E. Ambassador Gerard Ho Wei Hong
Permanent Representative of Singapore to ASEAN*
*Singapore to Chair ASEAN in 2026
"Singapore for ASEAN" (Performance)
4.45 PM - 5.00 PM
ASEAN Dinner Reception
The ASEAN Secretariat, Jakarta (Invitation Only)
Welcoming speech by:
Christian Sarkar, Author of The Practice of The Common Good
Michael Tuori, Academic Director Tsinghua University Southeast Asia Center
H.E. Satvinder Singh, Deputy Secretary-General of ASEAN for ASEAN Economic Community
H.E. Denny Abdi, Secretary General of the Ministry of Foreign Affairs
Main Speaker: Dendy T. Danianto, Chief Marketing Officer Danantara Asset Management
December 9 2026 | Balai Agung, Balai Kota DKI Jakarta, Medan Merdeka Selatan No. 8-9, Central Jakarta
Jakarta, Indonesia
ASEAN Marketing Summit will take place at Balai Agung, Balai Kota DKI Jakarta, Indonesia, on Wednesday, December 9, 2026. As the bustling capital city of Indonesia, Jakarta is the ideal location for this event, being home to the ASEAN Secretariat and embodying the vibrant spirit of Southeast Asia. Jakarta's dynamic business environment, rich cultural heritage, and warm hospitality will ensure an unforgettable experience for all attendees.
Our venue, the historic Balai Agung at Balai Kota DKI Jakarta, Medan Merdeka Selatan No. 8-9, Central Jakarta, is renowned for its grandeur and heritage. This iconic hall offers spacious facilities, a distinguished atmosphere, and a prime location in the heart of Jakarta's government and business district, making it the perfect setting for a summit of this caliber.